BI Review content and features are now in DMReview.com!
One brand, one Web site! DM Review is now the home of all the content you're used to at BIReview.com and much more. If you are registered at BIReview.com, you're already registered at DM Review. If not, take just a moment to sign up for all the free services we have for you at the new DMReview.com.
Andrei Perumal
Andrei Perumal, engagement director, George Group can be reached at APerumal@georgegroup.com.
Recent Stories From this Author
Product Variety Without Tears
May 8, 2006 Executives need to weigh the benefits of launching new products against the often hidden and unintended costs of complexity...
