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BI Priorities
BI Review and Gantry Group conducted a survey in December 2004/January 2005 to gauge readership understanding and plans for deployment of business intelligence and related technologies. The Business Intelligence Market Trends Study sampled 551 executives from companies of all sizes primarily in financial services, health care, insurance and high tech. Respondents indicate a good understanding of top line outcomes associated with BI deployments, and cost avoidance is also associated with BI investment. However ease of integration with existing systems was the most important product selection criteria, well ahead of price or proven ROI. Compliance automation is seen as less important than revenue-building goals, (in contrast with marketing messages that offer BI-related products as a compliance framework that can also generate corporate efficiency benefits). Large organizations are the quickest to implement, however companies of all sizes show purchasing histories or intent. For all the activity, about half of all companies across all industries are unsure or skeptical of achieving measurable ROI, which may indicate that BI investments are considered a competitive requirement in an immature market, or otherwise worthy of risk.
