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Analyze This

For a while now I have been looking forward to covering the topic of Web analytics in BI Review. Since my own background carried me from broadcasting to the Internet some years ago, I was grateful to get a good update from Andrew Hossom at Fox Sports Interactive. I was especially curious why so little business intelligence strategy had been carried over to the all-important Web channel, not just in broadcast media but at enterprises generally. I think our cover story answers some basic questions and provides a roadmap of advancing trends for a variety of organizations to consider in the future. The degree to which Web analytics will become part of more conventional BI reporting is unclear, but there are too many parallels and too much high ground on the Web to ignore the topic. As online strategies advance, Web analytics will become relevant to just about every corner of the organization.

Understanding customer behavior across the mix of Web, catalog and brick-and-mortar sales channels is the subject of our profile of Dennis Hernreich at Casual Male Retail Group. Dennis is the first executive I've met who holds both the COO and CFO roles at a company as large as Casual Male, but we tip our hat to his success, and thank him for sharing his insights.

As more organizations build BI centers of excellence, Rachel Chew of Ericsson and consultant Gabriel Fuchs team up for a timely and constructive outline for the Business Intelligence Competency Center. The column provides good advice based on experience including obstacles to watch for, requirements to establish and measure for success and a simple working model and structure.

We've all read those books that lionize certain CEO titans of business, but Phil Rozenzweig's recent publication, The Halo Effect, is causing many to rethink the leadership template and whether it even exists, books notwithstanding. In our executive strategy section, our favorite risk consultant Bob Charette tackles the subject of good bosses gone bad and backs up Rosenzweig's thesis with his own personal experience.

It didn't take long for the hype machine to move past Web 2.0 to the Semantic Web, so I was glad when Neil Raden took up the challenge to explain what the buzz is about and what it actually means to business. There was no way to do this without introducing words that might make a typical executive's eyes glaze over, but read through and you'll get an idea of one corner of what the future holds.

Everybody knows we love process management at BI Review, and have been writing about the new mix of process with performance management. Jeff Walter of Latitude Consulting gives us a peek into how process sensitive performance management is addressed between General Motors and its dealerships.

As always, thank you for your participation in our community and please send questions, comments or topics you'd like to see covered my way at jim.ericson@sourcemedia.com.


Jim Ericson is editorial director of DM Review, a SourceMedia publication. You can reach him at Jim.Ericson@sourcemedia.com.



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