FREE BI Review Site Registration!
Sign-up today and access BI Review on the Web!

Your FREE registration entitles you to:
FREE email newsletters

FREE access to all BI Review content

FREE access to web seminars, resource portals, our white paper library and more!

   

Where’s My Web


A whopping 84 percent of respondents to a recent Forrester Research study plan to increase deployments or usage of Web Content Management. The findings, culled from Forrester’s Q3 2007 WCM Adoption Survey, finds just 12 percent are sticking with their current investment level.

There is a lot of buzz around Web 2.0-type technologies such as podcasts, blogs and RSS, though some hesitation on rolling such products out. “You go to a conference where somebody says ‘Web 2.0’ and some people laugh,” says Stephen Powers, the Forrester senior analyst behind the report. “The fact is, everything about Web 2.0 on our research site Web 2.0 gets huge readership, though some people haven’t had time to figure it all out.” Powers’ vision of WCM 2.0 means adoption of user-generated content, personalization and targeting functionality and deployment of rich media.

Success is another matter. Respondents overall are not very impressed with their own WCM initiatives. Most companies prefer to use packaged WCM solutions but one-third are unsure of sticking with their current vendor. Respondents also reserved a good bit of blame for in-house processes that were poorly supported or executed.



Jim Ericson is editorial director of DM Review, a SourceMedia publication. You can reach him at Jim.Ericson@sourcemedia.com.

For more information on related topics, visit the following channels:



Industry Vendors