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Customer Relationship Management Systems: ROI and Results Measurement
 
 
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Customer Relationship Management Systems: ROI and Results Measurement (Paperback)

by Glen S. Petersen (Author)
2.5 out of 5 stars See all reviews (6 customer reviews)

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Product Description
Customer realationship management is one of the hottest topics in corporate America today. Projections for spending on Customer Relationship Management Systems is $5 billion by the year 2002. Most organizations have a great deal of trouble justifying their systems, this is a unique text that addresses the issue of justification and tracking performance.

About the Author
Glen Petersen is a consultant, speaker, and researcher in the Customer Relationship Managment Systems industry. He writes articles and is quoted in many publications. He is the author of High Impact Sales Automation: A Strategic Perspective which has also been translated into Japanese.

Product Details

  • Paperback: 161 pages
  • Publisher: Strategic Sales Performance (March 4, 1999)
  • Language: English
  • ISBN-10: 0966935101
  • ISBN-13: 978-0966935103
  • Product Dimensions: 9.2 x 6.2 x 0.5 inches
  • Shipping Weight: 9.6 ounces
  • Average Customer Review: