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Data Mining Techniques: For Marketing, Sales, and Customer Support (Paperback)

by Michael J. A. Berry (Author), Gordon Linoff (Author) "Somerville, Massachusetts, home to one of the authors of this book, is also home to a woman from Cameroon who braids hair..." (more)
Key Phrases: moviegoers database, undirected data mining, applying market basket analysis, United States, Bank of America, Technology Solutions (more...)

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