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Mastering Data Mining: The Art and Science of Customer Relationship Management
 
 
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Mastering Data Mining: The Art and Science of Customer Relationship Management (Paperback)

by Michael J. A. Berry (Author), Gordon S. Linoff (Author) "To say that the past century saw rapid change is both a cliche and an understatement..." (more)
Key Phrases: adding derived variables, undirected data mining, churn modeling, United States, Time Inc, Enterprise Miner (more...)
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