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Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library)
 
 
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Winning Telco Customers Using Marketing Databases (Artech House Telecommunications Library) (Hardcover)

by Rob Mattison (Author) "It was a cold winter's day..." (more)
Key Phrases: customer value function, most telecommunications firms, telecommunications marketer, United States, Bell Telephone Company, Western Union (more...)
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