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Customer Relationship Management: A Strategic Imperative in the World of E-Business
 
 
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Customer Relationship Management: A Strategic Imperative in the World of E-Business (Hardcover)

by Stanley A. Brown (Editor) "What exactly is CRM and why is everybody so concerned about it?..." (more)
Key Phrases: joker program, catalytic measure, loyalty pyramid, Capital One, Principal Consultant, First Union (more...)
3.2 out of 5 stars See all reviews (9 customer reviews)

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