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Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM
 
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Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM (Hardcover)

by Scn Education B. V. (Author), Scn Education Bv (Editor)
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Product Description
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

About the Author
The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. Being part of an international IT-training corporation, the editors have easy access to the latest information on IT-developments and are kept well informed by their colleagues. In their research activities for the HOTT GUide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.

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