"eMail Service: Using eMail for Customer Acquisition and Retention" is a collection of four articles from eMarketer’s Senior Analyst Jonathan Jackson. The articles take a look at business adoption of e-mail marketing, customer acquisition and retention, e-mail marketing promotion, and e-mail as a CRM solution.
The Collection Includes:
"All eMail Is Local" eMail marketing: it’s not just for the big players anymore. According to a study from the Kelsey Group, small businesses in the US are turning to e-mail marketing in droves.
"eMail: Hunting vs. Gathering" eMail marketing takes many forms and can be employed to meet multiple objectives. But before looking at tactics and strategies, marketers should first establish clear, measurable objectives for using e-mail.
"Enough! or Too Much" It’s very tempting for e-mail marketers to send out frequent communications. The low cost and quick response of e-mail advertising often proves irresistible to a marketer, but balanced against that seductive opportunity should be a concern for the consumer.
"Giving Good eMail Service" Good customer service is a vital aspect of any company’s business. When done properly, it creates unparalleled loyalty. If the company drops the ball however, it’s very hard to make amends. -- Review
Product Description
"eMail Service: Using eMail for Customer Acquisition and Retention" is a collection of four articles from eMarketer’s Senior Analyst Jonathan Jackson. The articles take a look at business adoption of e-mail marketing, customer acquisition and retention, e-mail marketing promotion, and e-mail as a CRM solution.
