One brand, one Web site! DM Review is now the home of all the content you're used to at BIReview.com and much more. If you are registered at BIReview.com, you're already registered at DM Review. If not, take just a moment to sign up for all the free services we have for you at the new DMReview.com.
Customer Data Integration (CDI)
Customer Data Integration: Reaching a Single Version of the Truth
Customer Data Integration: Reaching a Single Version of the Truth is a guide to customer data integration (CDI) for managers and IT practitioners who have skimmed the edges of integrated customer data with their data warehouses or CRM systems, but have not yet tackled CDI head-on. It is heavy on examples and checklists, and includes 15 case studies from companies such as XO Communications, ING, Amgen, Overstock.com and AARP that have seen the payback from integrated customer information.
Master Data Management and Customer Data Integration for a Global Enterprise
Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework.
Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions.
