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Strategic Intelligence

Customer Relationship Management Systems: ROI and Results Measurement

Customer Relationship Management Systems: ROI and Results Measurement

Customer relationship management is one of the hottest topics in corporate America today. Projections for spending on Customer Relationship Management Systems is $5 billion by the year 2002. Most organizations have a great deal of trouble justifying their systems, this is a unique text that addresses the issue of justification and tracking performance.

Enterprise Resource Planning: Integrating Applications and Business Processes Across the Enterprise

Enterprise Resource Planning: Integrating Applications and Business Processes Across the Enterprise

This new report from CTR examines the benefits and drawbacks of implementing ERP systems. The report also provides a five-step plan for ERP implementation and explains how to calculate ERP return on investment (ROI).

E-Business Intelligence: Turning Information into Knowledge into Profit

E-Business Intelligence: Turning Information into Knowledge into Profit

Internationally celebrated e-business innovator, Bernard Liautaud, explains why the key to e-business success is knowing how to transform the vast reservoir of raw data found in every company into a corporate intelligence gold mine. This book focuses on the three main areas of e-business intelligence-- intranets, extranets, and business-to-business e-commerce. He describes cutting-edge strategies for accessing, analyzing, and sharing corporate data both internally and externally with customers, partners, and suppliers. With the help of case studies from Lucent, Dow Chemical, Disney, Go Network, and other e-business giants, Liautaud explains the what, why, and how of e- business intelligence in the new information economy.

Internet-Enabled Business Intelligence

Internet-Enabled Business Intelligence

This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits together—and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.

Measuring Brand Communication ROI

Measuring Brand Communication ROI

A key part of the book is the easy-to-follow spreadsheet that enables marketers to enter appropriate data and calculate their own brand communication return-on-investment. This formula is made available on an enclosed computer disk with both MAC and PC formats. Using the spreadsheet and step-by-step directions, Schultz and Walters demonstrate how marketers can mine databases and other resources to determine the actual dollar return on the range of brand communication efforts. The book provides readers with a concise and informative history of brand communication measurement, including the author's vision of 21st century marketers. It makes the case that marketers must move away from the static measurement systems of the past toward ones more appropriate for today's dynamic marketplace.

Competitive Intelligence: How to Gather, Analyze, and Use Information to Move Your Business to the Top

Competitive Intelligence: How to Gather, Analyze, and Use Information to Move Your Business to the Top

This book takes readers beyond the Information Age and into the Age of Intelligence, explaining how to turn the raw facts, statistics, and numbers about competitors' activities and market trends into practical guidelines for making the right business decisions.

Competitive Intelligence

Competitive Intelligence

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition

This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information. A consistent format for each technique includes a description, background, rationale and implications, advantages, limitations, process, and related tools. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. A unique evaluation process for each model identifies ease of use and practicality. Two-part organization covers analysis and its relationship to competitive intelligence and strategy, and the techniques of strategy and competitive analysis.

The Partnering Intelligence Fieldbook

The Partnering Intelligence Fieldbook

The need to partner has never been greater. Our information- based economy requires organizations to reach out and connect with as many sources of knowledge as possible. Following on the success of PARTNERING INTELLIGENCE, Stephen Dent and Sandra Naiman offer a proven step-by-step process to help businesses form internal and external partnerships that add value to their organizations.

Partnering Intelligence: Creating Value for Your Business by Building Smart Alliances

Partnering Intelligence: Creating Value for Your Business by Building Smart Alliances

With the increasing need of corporations for effective and efficient partnerships both internally and externaly, Dent offers his theories on how to build smart alliances. We learn that partnering is a process of giving, investing, contributing, and combining what we have in order to create synergistic results. Success in partnering is totally dependent on the people involved and their interaction. The book uses questionnaires, diagrams, self-assessments, and case studies and is divided into three sections.

Competitors: Outwitting, Outmaneuvering, and Outperforming

Competitors: Outwitting, Outmaneuvering, and Outperforming

In Competitors, international strategy guru Liam Fahey provides a new integrated, comprehensive method for analyzing the competition. Called competitor learning, the method is the product of Fahey's 15 years of consulting, researching, and teaching competitor analysis in cutting-edge companies in the United States and Europe. It combines a system for identifying critical competitor data with a series of analytical frameworks to help you develop powerful strategic insights. Competitors teaches managers how to know their competition as thoroughly as they know their own organization, and how to use that knowledge to outwit, outmaneuver, and outperform rivals.

Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses

Smart Services: Competitive Information Strategies, Solutions, and Success Stories for Service Businesses

Focusing specifically on the competitive information needs of service-oriented firms, this book illuminates the many forms of competition in service businesses, identifies the most effective information resources for competitive intelligence, and provides a practical framework for identifying and studying competitors in order to gain competitive advantage. Explained are unique challenges and techniques for tackling traditional competitors, uncovering hidden and left-field competition, discovering and tracking competitor strategies, looking for financial intelligence, and looking for intelligence about people.

Mapping Strategic Knowledge

Mapping Strategic Knowledge

This book outlines a number of different tools for mapping strategic knowledge, and thus making knowledge more accessible. Each section of the book provides a table which charts the chapters' main contents, key findings and implications for knowledge management. An annotated bibliography is provided at the end of the book as a resource for readers who may wish to become more familiar with relevant and existing literature in this area. Mapping Strategic Knowledge is relevant to those interested in knowledge management, primarily academics and consultants in the area of strategic management, but also academics in the area of organization theory.

Data Strategy

Data Strategy

This book delivers the most current thinking and best practices in developing data management systems with less risk and a higher success rate. It challenges the reader to develop their own set of goals and success criteria, shows how a data strategy can give an organization a competitive edge and suggests best practices to determine what an organization needs. Includes many case studies.

The IT Strategy Management Process

The IT Strategy Management Process

The way medium and large companies operate has changed considerably in recent years. Industry topics such as agility, Sarbanes-Oxley, governance, risk management, knowledge management, best practices, business intelligence, quality, ITIL(R) and others top corporate agendas. Each of these topics affect strategy and, in turn, guides and directs implementation instructions such as standards and best practices. However, what about managing the implementation instructions to the strategies? What about compliance and the health of the strategies?
The IT Strategy Management Process addresses these vital issues in a simple structured form. The process consists of a central repository through which strategies, implementation instructions and best practices are stored and managed. Document owners are driven to keep their papers current. Target audiences are driven for compliance with the strategies and for the use of best practices. Corrective actions are triggered as issues emerge. At any

Winning the Three-Legged Race: When Business and Technology Run Together

Winning the Three-Legged Race: When Business and Technology Run Together

The BTM Institute's first major publication, Winning The 3-Legged Race shows that it is possible to subject business technology to a comprehensive set of management standards. Furthermore, this book shows that this is not just a technology issue. It is, instead, a business issue, and it will not see resolution until enterprises have a fundamentally better way to manage technology's contribution to the value chain. The book comprehensively addresses the critical concepts for Business Technology Management (BTM), and offers concrete executive agendas.

This unprecedented and first of its kind publication has brought together a global group from the academic, corporate, government and thought leadership communities to address the long-standing need for managing business and technology together. If you were to add up the years these accomplished people have devoted to studying, teaching, and practicing Business Technology Management, it would be many, m

Competitive Intelligence Ethics: Navigating the Gray Zone

Competitive Intelligence Ethics: Navigating the Gray Zone

This book, the first in a series entitled Topics in CI produced by SCIP's CI Foundation, examines issues surrounding competitive intelligence ethics with outstanding contributions from some of the world's most respected and experienced corporate, consulting, and academic competitive intelligence professionals. In addition, Competitive Intelligence Ethics includes more than 30 examples of actual corporate ethics guidelines and implementation steps the reader can apply to their organization.

Alignment: Using the Balanced Scorecard to Create Corporate Synergies

Alignment: Using the Balanced Scorecard to Create Corporate Synergies

Most organizations contain multiple business and support units, each led by highly trained, experienced executives and staffed by talented employees. But, too often,  different units fail to coordinate: they work at cross-purposes and have conflicting goals. Results? Performance-sapping disagreements, lost opportunities, wasted resources - and a corporation whose value amounts to less than the sum of its parts. This book explains how to correct such organizational misalignment.

BI Strategy

BI Strategy

When planning any DW and BI project, there are four fundamental questions that must be answered early in the process:

  1. What do you need to address the business requirements of your organization?
  2. What do you use, techniques and technologies, to address those requirements?
  3. How do you put those techniques and technologies to use?
  4. Where do those techniques and technologies fit in your DW/BI effort?
This guide is designed to help your address each of these questions in a formal, mindful approach.

The publisher offers discounts on this book when ordered in quantity for special sales. For more information, please contact.  books@handson-bi.com

10 Steps to Successful Strategic Planning

10 Steps to Successful Strategic Planning

Loaded with worksheets, exercises, tips, tools, checklists and other easy-to-use and interactive learning aids, this book walks you through the process from beginning to end. Along the way, you will see how other organizations have planned their successs in many case study sidebars that enhance the easy-to-follow text.

CompTIA A+ Complete Study Guide

CompTIA A+ Complete Study Guide

All-in-one guide prepares you for CompTIA's new A+ Certification

Candidates aiming for CompTIA's revised, two-exam A+ Certified Track will find everything they need in this value-packed book. Prepare for the required exam, CompTIA A+ Essentials (220-601), as well as your choice of one of three additional exams focusing on specific job roles--IT Technician (220-602), Remote Support Technician (220-603), or Depot Technician (220-604).  Inside, you'll find:

  • Comprehensive coverage of all exam objectives for all four exams in a systematic approach, so you can be confident you're getting the instruction you need
  • Hand-on exercises to reinforce critical skills
  • Real-world scenarios that show you life beyond the classroom and put what you've learned in the context of actual job roles
  • Challenging review questions in each chapter to prepare you for exam day
  • Exam Essentials, a key feature at the end of each chapter <

    CompTIA A+ Complete Fast Pass

    CompTIA A+ Complete Fast Pass

    • The CompTIA A+ exam is the industry standard in terms of measuring a technician's hardware and software knowledge, with more than 600,000 individuals certified to date
    • The perfect companion to CompTIA A+ Complete Study Guide, this book is organized by objectives to facilitate a quick review and smooth reinforcement of key topics
    • Featuring more review questions and study review features than the competition, the book includes ten chapter review tests, two bonus exams, and two sets of Flashcard exams, plus a searchable Key Term Database on the CD-ROM-that's 500 practice questions in all!
    • Prepare for the required exam, CompTIA A+ Essentials (220-601), as well as your choice of one of three additional exams focusing on specific job roles — IT Technician (220-602), Remote Support Technician (220-603), or Depot Technician (220-603).

    Executing Your Strategy

    Executing Your Strategy

    Why do businesses consistently fail to execute their competitive strategies? Because leaders don't identify and invest in the full range of projects and programs required to align the organization with its strategy. Moreover, even when strategy makers do break their plans down into doable chunks, they seldom work with project leaders to prioritize strategic investments and assure that needed resources are applied in priority order. And they often neglect to revise the strategic portfolio to fit the demands of a dynamic environment, or to stay connected to strategic projects through completion, as new products, services, skills and capabilities are transferred into operations.



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