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Analytics for Anyone
Role-based BI applications bring the value of analytics into the context of someone’s job
Case Study: Longbow Analyzes Candy Catalog’s Sweet Spot
Harbor Sweets transforms catalog campaign dynamics and sheds light on which campaigns are most beneficial
Staying Alive: How to Morph your Client/Server Applications into Rich Internet Applications and Software as a Service
The software as a service (SaaS) business application market is in an accelerated growth phase and is set to become a significant part of both the small and medium enterprise and enterprise space.
Embarking on an Environmental Path: Keys to a Successful Strategy
With a green initiative you must have a plan, a goal and a means to measure and manage the success of your program.
Business Intelligence at a Small or Midsized Business: It's More than Just Spreadsheets
SMBs are now discovering that BI tools are needed for fact-based decision-making.
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Marketing Information Systems from a CPG Industry Perspective
This month’s column discusses the information needs of the marketing function in a typical CPG organization and various marketing metrics.
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Got CRM? Small Business Guide for Small Business
By by Surado Solutions
