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Alterian Acquires Contact Optimization Technology
DMA Research: Levels of Expertise Explain Divergent Email Marketing Strategies
How Did Counting Get So Complicated?
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Data Mining Techniques: For Marketing, Sales, and Customer Support
Mastering Data Mining: Art and Science of Customer Relationship Management
Optimal Database Marketing: Strategy, Development, and Data Mining
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
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Campaign Management Channel
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Change Management
This article lays out an approach for managing change successfully.
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Next Steps for Web Analytics
How Did Counting Get So Complicated?
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Product Marketing versus Product Management
By by: Brian Lawley
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Data Mining Techniques: For Marketing, Sales, and Customer SupportBy Michael J. A. Berry, Gordon Linoff |
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Mastering Data Mining: Art and Science of Customer Relationship ManagementBy Michael J. A. Berry and Gordon Linoff |
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Optimal Database Marketing: Strategy, Development, and Data MiningBy Ronald G. Drozdenko, Perry D. Drake |
