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Web Analytics Channel

Articles

From Sleaze to Social

Rise of social networking demonstrates community effect, foreshadows Web content management priorities

eMetrics Survey Reveals Latest Trends in Web Optimization

The most measured marketing channels are search, email and online advertising.

Variable Architecture in Web Analytics

Variable architecture is the intersection of data storage and data delivery.

Columns

Social Democracy with a Guiding Hand

Social networking, in whatever form it finally decides to adopt, is here to stay.

Trends in Business Intelligence for Marketers

Classifying Web Analytics Systems

Next Steps for Web Analytics

White Papers

Search Engine Marketing Rec Room Guys

By by JADE Technologies

Search Engine Marketing Delta Software International

By by JADE Technologies

Books

Web Analytics: Translating Clicks into Business - Buyer's Guide (PDF download)

By Guy Crease

Web Analytics: Translating Clicks into Business (PDF download)

By Aberdeen Group

Web Data Mining and Applications in Business Intelligence and Counter-Terrorism

By Bhavani M. Thuraisingham




Industry Vendors