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Leading Online Advertising Firm Selects MySQL Database

August 13, 2008 - Gorilla Nation Media selected Sun a MySQL Enterprise database subscription from Microsystems, Inc. to help power its business intelligence (BI) platform.

 

With more than 66 million unique visitors per month, Gorilla Nation turned to Sun to help support the exponential growth of its business by improving performance and lowering costs.

 

Gorilla Nation exclusively handles media sales for more than 500 high traffic Web sites. The company opted to build a BI platform on MySQL that manages more than one terabyte of data and provides vital real-time traffic and advertising campaign performance information. This data is then used to help advertisers determine how to reach a specific age and income demographic and best spend their advertising budget. Gorilla Nation also relies on MySQL to capture all transactions and clickstream data required for invoicing and billing.

 

"Gorilla Nation has experienced huge growth in recent years and subsequently we needed strong database technology that we could operate quickly and efficiently without paying the huge upfront licensing costs required by proprietary software," said Alex Godelman, vice president of technology  at Gorilla Nation. "MySQL Enterprise has delivered outstanding performance - allowing us to scale efficiently as more and more publishers and advertisers have begun to use our service."


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